RDX & ILX
Production Versions of ILX and RDX Make World Debuts at the 2012 Chicago Auto Show The production versions of the all-new Acura ILX and the completely redesigned Acura RDX will made their world debuts at the 2012 Chicago Auto Show, February 8, 2012. The 2013 Acura ILX luxury compact sedan [...]
Acura NSX & Seinfeld
Jerry Seinfeld & Jay Leno Create Super Bowl Excitement for New Acura NSX. Acura, for the first time, ran a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage [...]
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Production Versions of ILX and RDX Make World Debuts at the 2012 Chicago Auto Show
The production versions of the all-new Acura ILX and the completely redesigned Acura RDX will made their world debuts at the 2012 Chicago Auto Show, February 8, 2012.
The 2013 Acura ILX luxury compact sedan is an all-new model positioned as the gateway to the Acura brand. Sleek and sporty, the ILX will feature three distinct powertrains, including Acura’s first ever hybrid. The ILX will feature a high–quality, well-appointed interior that is smart and spacious. It will offer a number of new, high-value features including a standard Keyless Access System with smart entry and pushbutton start, along with Pandora® internet radio interface and SMS text message function for smart connectivity with the world.
The new 2013 RDX, Acura’s compact crossover Sport Utility Vehicle, will offer a perfect balance of luxury and utility. The RDX will now be powered by a V-6 engine, producing 33 more horsepower than the outgoing model— yet it is expected to offer the best fuel economy of any gasoline-powered luxury SUV in its class. Interior features, such as larger door openings, more passenger room, increased cargo volume and a power rear tailgate make the RDX interior even more accommodating and flexible.
Although there will not be a media press conference, both vehicles will be on display in the Acura booth at McCormick Place, Chicago. Press information and photos will post to www.acuranews.com on February 8, 2012.
Jerry Seinfeld & Jay Leno Create Super Bowl Excitement for New Acura NSX.
Acura, for the first time, ran a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura’s announcement in Detroit at the North American International Auto Show in January, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept aired during the third quarter.
“Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive,” said Susie Rossick, Acura Brand Manager. “Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup.”
This commercial, “Transactions,” depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.
“The goal is to present a commercial that not only clearly positions the NSX as the ultimate ‘must have’ sports car, but does it in a way that is memorable, entertaining and aligned with Acura’s brand position,” said John Hage, EVP/executive creative director at rp&, Acura’s advertising agency of record.
The Super Bowl campaign included a pre-game release of a 1-minute 50-second -extended version of “Transactions.” In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX’s rear-entertainment DVD screen during guest rides.
“Transactions” will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.
Story provided by: www.acuranews.com
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